Junk removal social media marketing is the free side of social: the posts, photos and short videos you put on your own pages and in local groups. It will not replace your Google listing, but it keeps your name in front of people between the times they need you, and it gives anyone who looks you up proof that you are a real, busy, careful company.
Junk Removal Advertising is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work.
What to post
- Before and after: the same spot, full and then empty. Nothing in this trade makes the point faster.
- Short videos: loading a truck, clearing a garage, a crew carrying a sofa down tight stairs.
- Where it goes: what you donate, recycle or take to the transfer station. Customers like knowing their things are handled well.
- Your trucks and crew: clean trucks and friendly faces, with permission, build trust.
- Useful tips: how to get ready for a pickup, what you cannot take, how to sort a garage before a move.
- Local moments: a cleanup event you helped with, a donation drop-off, a neighborhood you work in often.
Taking photos customers will not mind
Ask before you photograph someone’s home, and show only what they agree to. Keep house numbers, license plates, family photos, mail and faces out of the frame unless the customer is happy to be shown. Take the before and after from the same spot so the change is obvious. A phone camera held steady in good light is enough.
Which platforms
Pick the one or two your customers use and do them well, rather than five badly. For many haulers that means a Facebook page, where many local community groups meet, and short videos on Instagram or another video app. Use your real business name and the same logo everywhere, matching your trucks, website and Google listing.
A posting plan for a busy owner
- Take a before and after photo on every job where the customer agrees.
- Once a week, pick the best one and post it with one line: the job, the town, what happened to the stuff.
- Once a month, post one short video and one useful tip.
- Answer every comment and message within working hours.
- Add the same photos to your Google Business Profile and website.
Consistent and real beats frequent and forced. A page that posts a real job every week looks busier than one that posts stock graphics every day.
Local groups and neighborhood pages
Neighbors often ask in local groups who to call for junk removal. Follow each group’s rules about business posts. Answer helpfully when it is a fit, and let happy customers recommend you in their own words. Do not post the same advert in every group every day; it annoys the people you want as customers.
Rules that apply to social posts
- Disclose connections. Under the FTC’s guidance, anyone promoting you with a connection a viewer would not expect, such as payment, a free job, a job with you or a family tie, must disclose it clearly. Employees who praise their employer must say so; listing the employer on a profile page is not enough.
- Owners and managers. The FTC’s Consumer Reviews and Testimonials Rule bars officers or managers from posting reviews of their own business without clearly disclosing the relationship.
- No fake followers. The same rule bans buying or selling fake followers, views or likes for a commercial purpose.
- No rewards for Google reviews. Google’s Maps policy bans incentives, such as discounts or free services, in exchange for reviews, so do not run a review-for-discount post.
Free posts and paid ads
Free posts tend to reach people who already know you. Paid ads are a separate way to reach more people in your area; see Facebook ads for junk removal. Both work best on top of a strong Google Business Profile and a good website, as part of one junk removal marketing plan.
Want help turning your jobs into posts that get you remembered? Get a proposal from an independent agency that works with haulers.
Questions owners ask
Is social media worth it for junk removal?
It can be, as a support to your Google listing and website. Before-and-after posts show people what you do and prove you are a real, active company.
How often should a hauler post?
As often as you can keep up with real jobs. A real job each week is a good, sustainable start for a busy owner.
Can I ask customers to tag us for a discount?
Be careful. Any reward is a connection the FTC expects to be disclosed, and Google bans rewards for Google reviews. Keep it simple: ask for honest reviews and offer nothing for them.
Is Junk Removal Advertising a social media agency?
No. Junk Removal Advertising is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work.
Get a proposal